Welcome to Blep!
Everything you need to know about 'blep'.
Hi! Nice to meet you here :)
I (Bisma Kazi) started Blep Studios last year as an end-to-end social media agency. I am writing this blog in 2024 and Blep is no longer an agency. And that’s not sad; it’s great! So, what’s the tea? I shall spill.
Why did I start Blep (V1.0) in 2023?
I have been working full-time for 4 years with several DTC startups as their social media manager. When you hang out with entrepreneurs every day, the bug bites you too. I wanted to do something of my own. My experience has been primarily in social media, so social media “agency” felt like the next step naturally. I named this venture ‘Blep’ because it’s basically when cats (pets) make that stupid face with their tongues out, and I have two bleppers to feed at home!
Over the last year, in collaboration with multiple freelancers, we have done multiple projects, including in-app merchandising, social media strategy, influencer marketing, content strategy, UGC content, production, event coverage, and more. Whatever project came our way, we said yes.
This led to several internal battles:
1. Massive burnout and feeling a loss of purpose. When you’re doing everything, you feel overwhelmed, but at the same time, you also feel underwhelmed because there’s a gnawing feeling in your brain that tells you, “you aren’t doing enough!”
2. The company was generating seven-figure revenue but the margin was limited. And because I said yes to every project, I wasn’t able to carve a niche for myself or the company.
3. It felt like another soulless job but without financial stability (which, tbh is the WORST). Mentally, it felt like rock bottom.
The good thing about rock bottom is that you can’t get any lower. And this gave me a chance to connect with my mentor, have conversations with my partner/bestie and truly reflect on what I really want to achieve with this business.
Initially, I couldn't think of an answer. Then, I did a consulting call for a friend who’s recently started her own fashion brand. Helping her find her brand voice made me realise what I actually want to do!
I want to help entrepreneurs build their brand on social! In true Marie Kondo fashion, it “sparked joy.” So that’s what I’ve decided to do!
What’s the future for Blep (V2.0) in 2024!
Blep Studios is no longer a social media agency, it’s a consultancy! I want to help entrepreneurs and brands brainstorm, solve creative problems, and scale organically on social media platforms.
You can book a 1:1 consultation with me here.
What can you expect to read here?
This newsletter is for you if:
a. You want to know what’s happening in social media and how to adapt to the changing updates and algorithms.
b. You want to know what kind of content your brand should create on different platforms.
c. You want to know the BTS of running a social media consultancy, freelancing, and entrepreneurship. I will be sharing what’s really happening exclusively in the newsletter, as it gives me the space to be long, direct, and uncensored.
P.S: Atleast 1 exclusive cat photo available per newsletter ;) All you have to do is…